NgaduTrafik 2007 ( 'Traffic Contest or Traffic Battle' in English) is an SEO Battle initiative by Indonesian SEO experts and webmasters to benchmark their skills and abilities in SEO. Check out more articles at http://ngadutrafik2007.pakarseo.com
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Day 13 – 5 Search Engine Optimization Myths : Believe it or Not ?
Written by Mas Jabier for NgaduTrafik 2007
Sunday, 17 June 2007
Have ever heard about myths or rumors in your life ? Well, we hear it everyday, don't we ? It's purely understood that myths are not true, but then people still keep believing in it.
In this article, Ngadutrafik 2007 would love to share with you some of the SEO myths. Hope you find it useful.
Here are the myths :
1 - Optimizing META TAGS will boost my website ranking
This is true if and ONLY if your website has good and quality contents
to visitors, and have a frequent and fresh updated. Some people asked
me why they don't rank well in search engine even if they have
optimized the meta tags and front page ?
Well, I figured out that the
websites has only 2 content (1 considered as index.html and other is
About Us page, and never got updated), so that's the main reason.Currently,
due to some bad implementation in altering META TAGS (especially the
keyword tags, known also as Keyword Stuffing, read Day 9 – Black Hat Techniques : Something You Should Know, but You Shouln't Do), Google
has ignored the meta tags in their search algorithm, while Yahoo and
others still use it but in a very little percentage of the search
placement.
So bear in my mind that optimizing META TAGS will only work if you also have some quality contents in your website.
2 - Multiple domain names will multiply my rankings in Google
Multiple domain names with exactly the same contents (duplicate
contents), will probably get your website penalized by search engine in
rankings. Some webmasters go smarter : creating 15 or more websites
exactly in the same niche, provide 1-2 contents for each website, and
doing aggressive linking among those 15 websites to the targeted
website.
Is it gonna work ?
It COULD be. But
remember, 15 websites means 15 work and 15 more allocated time you
should spend to those websites. If you just wanna give a shot to a
website in specific niche, then build one with appropriate keywords,
off page and on page optimization, and you save a lot of time. This is
gonna work well and much better.
3 - SEO experts aren't cheap ?
Compare to other advertising media campaign, SEO experts that offer
they services is still considered affordable. The benefit for you is :
your website will get exposed in 24x7 basis, around the world, anytime,
anywhere.
A well-optimized website nowadays will get more
benefits in terms of business practice rather than any other
advertising media (e.g. TV ads, radio, or paper).
4 - Submit website again and again will make my site better.
O rilly ? Now if you do this action, I bet you will get penalized
by Google and others, ASAP. Do it just ONCE, and after your website
get listed in the search engine, don't ever think about submitting again.
Not only your website would get penalized, but the rankings will go
lower and lower.
Ever seen supplemental result in Google? I bet you
don't want that happened to your websites. Especially, if youre promoting an SEO websites like NgaduTrafik 2007 :)
5 - Search Engine is bad. TV is better
If you're an old school guy, this may be correct. Why put US$2,000
paying that Search Engine Optimization guy, we can use that for a low
budget TV ads instead ?
The answer : How many spot you
could have for US$2,000 TV ads ? Say 10 spot that cost 200 each. 10
spot of your TV ads can't guarantee anything related to your business.
Yes, I am talking now, in the Internet era.
While search
engine, placement with good position will get your website visited by
millions people around the world in 24x7 basis. As more and more
internet users join every day, this will be a huge benefit.
What kind
of TV ads that are able you to have 24x7 spot ads everyday ?
OK,
so you know the myths now. As it's very popular myths and false facts
related to search engine optimization, please read it carefully and
take some notes of action.
Search 
Have ever heard about myths or rumors in your life ? Well, we hear it everyday, don't we ? It's purely understood that myths are not true, but then people still keep believing in it.
