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Day 33 – NgaduTrafik 2007 Tips: Search Engine Optimization, First Thing First PDF Print E-mail
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Written by Mas Jabier for NgaduTrafik 2007   
Saturday, 28 July 2007
NgaduTrafik 2007 logoPeople always asked why their website don't rank well in major search engines. This questions would be better to reply back to them as : “Is that search engines really matters to your website (or your business) ? “.

Most of answers coming are quite funny. “ I am not sure if it does matter or not. All I know is I need to be on the top. “

Let's see how NgaduTrafik asks you important questions before taking the note to an SEO Consultant.


First Thing First in SEO


Know your business topology

How is your business coming ? Is it heavily depends on e-commerce (or your website)? Why would you need an SEO consultant which may cost you about US$2000 or more per project, if your website is only a company profile with only 10 competing websites ?

So, get to know your business topology. When you decided that you're moving to e-business and simply depends on it, SEO is not an option, it's a must.

Allocate some budget, or Do It YourSelf

The motto says “ There's no free lunch”. If you don't have any resources to do a good SEO for your website, then outsource it, or if you really want to allocate your valuable time, then start learning it.    


SEO is not Always About Rankings

Keep in mind, that SEO is not about ranking your website to the top position in search engines, but how you develop, well-structure and optimize your website in terms of search engine crawling benefits. No SEO consultant, regardless on how smart and genius they are, will get your website rank good for 'magazine', 'news', or 'cnn'. Stick to your unique business identity and niche where the opportunity is still widely open.

No shortcut to the top

Ever received a spam-like email who promise to rank your website in no.1 Google with US$200, 2000 or 5000 ? Forget it. SEO is not a short term project, it's a long term. If you want to be on top, then you have to visit each stop pits. If you're stick to it and discipline, then the way to the top will be yours.

Get The Tune

Remember, Google and other search engines frequently change their search algorithm based on feedbacks and new trends in search. It is suggested that you always make yourself update with Google, and the others, and know the trends. This will save yourself later. Use JohnChow.Com website as your case of study.

At least, that's Ngadutrafik thinks as top task for your SEO project. So, First thing first, and second is execution plan, OK ?

 


 


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