NgaduTrafik 2007 ( 'Traffic Contest or Traffic Battle' in English) is an SEO Battle initiative by Indonesian SEO experts and webmasters to benchmark their skills and abilities in SEO. Check out more articles at http://ngadutrafik2007.pakarseo.com
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Day 33 – NgaduTrafik 2007 Tips: Search Engine Optimization, First Thing First
Written by Mas Jabier for NgaduTrafik 2007
Saturday, 28 July 2007
People always asked why their website don't rank well in major search engines. This questions would be better to reply back to them as : “Is that search engines really matters to your website (or your business) ? “.
Most of answers coming are quite funny. “ I am not sure if it does matter or not. All I know is I need to be on the top. “
Let's see how NgaduTrafik asks you important questions before taking the note to an SEO Consultant.
First Thing First in SEO
Know your business topology
How is your business coming ? Is it heavily depends on e-commerce (or
your website)? Why would you need an SEO consultant which may cost you
about US$2000 or more per project, if your website is only a company
profile with only 10 competing websites ?
So, get to know your business topology. When you decided that you're
moving to e-business and simply depends on it, SEO is not an option,
it's a must.
Allocate some budget, or Do It YourSelf
The motto says “ There's no free lunch”. If you don't have any
resources to do a good SEO for your website, then outsource it, or if
you really want to allocate your valuable time, then start learning it.
SEO is not Always About Rankings
Keep in mind, that SEO is not about ranking your website to the top
position in search engines, but how you develop, well-structure and
optimize your website in terms of search engine crawling benefits. No
SEO consultant, regardless on how smart and genius they are, will get
your website rank good for 'magazine', 'news', or 'cnn'. Stick to your
unique business identity and niche where the opportunity is still
widely open.
No shortcut to the top
Ever received a spam-like email who promise to rank your website in
no.1 Google with US$200, 2000 or 5000 ? Forget it. SEO is not a short
term project, it's a long term. If you want to be on top, then you have
to visit each stop pits. If you're stick to it and discipline, then the
way to the top will be yours.
Get The Tune
Remember, Google and other search engines frequently change their
search algorithm based on feedbacks and new trends in search. It is
suggested that you always make yourself update with Google, and the
others, and know the trends. This will save yourself later. Use
JohnChow.Com website as your case of study.
At least, that's Ngadutrafik thinks as top task for your SEO project. So, First thing first, and second is execution plan, OK ?
Ultimate source for halal food and restaurant guide in Bali.
BaliHalal.Com lists many restaurants and food market that comply with
halal law in Islam. So if you're a moslem and really care to take good,
healthy and halal food while having good holiday in Bali, this website
could help you find those places.
People always asked why their website don't rank well in major search engines. This questions would be better to reply back to them as : “Is that search engines really matters to your website (or your business) ? “.
