NgaduTrafik 2007 Tips & Info

OK, now let's see what the other side is doing. There's a song I know (Phil Collins, I think) title “Both sides of Stories”, so let's get to know what the black hat is.
First, why it's named “black hat”, not “bad guy” or sort of ?

Remember the old movies (God Father, etc) ? The bad guys always use the black hat as its symbol, so that's where the idiom black hat taken. Yup, you're right... The black hat referred to black or bad techniques in order to get top ranking position in Google. Is NgaduTrafik 2007 black hat ? No, of course. But I do have a black cap, not hat.

Let's summarize NgaduTrafik 2007 showcase for a moment.

What I have presented you so far in this website, are all the white techniques, or the good one. The only thing that is negative for that is : you need to focus, and allocate more time to get your website good. Otherwise, you'll be beaten by your competitors.

To date, I have present you with the following articles in white hat techniques :

• Site Optimization (Title, Keywords tags, H1, H2, Footer)

This the basic techniques when you start building your website.

Read more : Day 4 – Hi Spidey, Come here and Get Me !

• Content Syndication

To be honest, content syndication probably is a must have for website. Get RSS with relevan contents and deliver it to your visitors.

Read more :  Day 3 – Dynamic Content and RSS Techniques at NgaduTrafik 2007 Showcase

• Search Engine Submission

Submit your URL using the this technique (it's specifically for Google, but Yahoo and MSN will just follow you when big G has indexed your site)

Read more :  Day #2 – Getting Indexed by 'G' – Not G-Spot, but Google - in Three Days

• Link Building

Read more :  Day 5 – Link Building : Where's the block, dude ?

• Adding User Interaction

Read more :  Day 4.5 - Adding User Interaction

• Social Bookmarking

Read more :  Day 6 – Social Bookmarking...What The Hell is That ?

Now, let's get to Black Hat techniques. Here they are :

Cloaking Page

This technique presents contents to the search engine spider different to what website gives to users. It can be done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

How come?

If the website detected that incoming visitor is a robot/web spider, a server-side script delivers a different version of the web page which has been stuffed and optimise for targeted keywords.

A simple PHP code below can track Googlebot and delivers it to another page full of keywords stuffing :

<?php
$MyUserAgent = $_SERVER['HTTP_USER_AGENT'];
if ($MyUserAgent==”Googlebot”)
header( 'Location: http://www.pageforyoumylovelybot.com/botseethis.html' );
?>

Keyword and Content Stuffing

Ever seen a webpage that loaded with keywords (repeating phrase or multi phrases) all over the page, or in the keywords meta tags ?

In terms of SEO, this is an unethical search engine optimization (SEO) technique. That's why I put it in the black hat categories :).

Sample :

In META tags :

in Image ALT tags :

Crazy, eh ?

That's why now most of search engine (Google, Yahoo) now ignore the keyword tags in meta tags.   

Link Farming

Of course it's not a corn farm. The link page does not linked to relevant websites (e.g. : websites about SEO doing reciprocal links with websites selling porn videos). This technique basically uses automated software.

Hidden Text

This considered as one of the oldest black hat techiques. The website contains text for targeted keywords, but hide it from visitors using colors similar with the background (so, our eyes can't see that unless you do a Ctrl+A to that page)

Matt Cutts, Google engineer, found some interesting hidden text samples.  
Check it here : http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/


Ok, that's all the first 4 the black hat methods I want you to learn. Nowadays, more and more blackhat users become smarter and change their techniques to cheat with search engine.

I'll talk about this on another article for this NgaduTrafik 2007 website. Stay tune !    

Keep in mind : Don't...and NEVER do it.


_______________
Black hat image above is taken from and courtesy of http://schestowitz.com/Weblog/archives/category/seo/

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